Need to know | TravelAge West

Need to Know is part of TravelAge West’s commitment to give a voice to the travel advisor community. We poll travel advisors each month and deliver timely research that captures their attitudes about the latest travel trends and industry topics. We believe it’s important to offer advisors a chance to share their perspectives and understand what their peers are experiencing.

Check back monthly to see new survey results, and sign up for the Daily Briefing e-newsletter to participate.

Nearly 300 advisors weighed in on how global conflicts are impacting client bookings and more.

Navigating Travel Amid Global Conflicts

05.04.2026

Kenneth Shapiro

Kenneth Shapiro

Travel advisors are seeing bookings decline and safety concerns rise amid ongoing global conflicts.... Read The Story

Looking ahead to 2026, advisors are feeling good, with 51% saying they are “cautiously optimistic” and 27% reporting they are “very optimistic.”

With Strong 2025 Sales, Travel Advisors Feel Optimistic About 2026

01.08.2026

Kenneth Shapiro

Kenneth Shapiro

A new Need to Know survey reveals that most travel agents posted higher sales in 2025 and expect momentum to continue in 2026.... Read The Story

A survey of 500 advisors outlines the top benefits and frustrations of today’s fam trips.

What Do Travel Advisors Want Most From Fam Trips?

11.24.2025

Kenneth Shapiro

Kenneth Shapiro

Need to Know research: A survey of 500 travel advisors outlines the top benefits, frustrations and motivations behind today’s fam trips.

... Read The Story